Burger King’s New Whooper

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Burger King is heading north for the winter. The chain that created the Carolina BBQ Whopper and Texas BBQ Whopper for its summer menu and then focused on chicken rather than burgers for its fall menu is going back to burgers and going north. Sources say a new Whopper topped with Wisconsin white Cheddar cheese is coming soon to Burger King’s menu.

White Cheddar has become a popular specialty-burger topping. It has been predicted that it would be the “it” cheese for 2011 and it certainly has become more visible. McDonald’s used it with the English Pub Burger (later retested as the Clubhouse Angus). Big Mac also put white Cheddar on the McCruncher burger it tested earlier this year.

Any white Cheddar is good, but identifying it as Wisconsin Cheddar provides a bit more cachet and is in line with consumer interest in ingredient sourcing. I’d watch for the Wisconsin Cheddar Whopper to debut around the time of Burger King’s upcoming Q3 earnings report.

Source: Burger Business

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