Why Digital Menuboards Can Boost Your Business

Back to articles

The benefits of Menuboards for your food business are…

It helps increase your profits by highlighting more profitable items Improves speed of order process by having clear direction on board. ie: all beef burgers in one area. Increases key product awareness by 50% by highlighting high profit making items. ie: Special burger/kebab/specialty items. Improves customer satisfaction in your outlet by having clear, concise menu with images of products.


Absolutes of Menuboards


Optimise Navigation

The navigation of menu boards should be clear. E.g. left to right – keeping similar items together. i.e. beef burgers/chicken/fish Help your customers to find what you want to sell them. i.e. more profitable items
Analyse Menu Board Hardware: Does the hardware meet the needs of your outlet?  Does it look well? (Be Honest!) Front Lit Vs Back Lit? Digital? Counter menus?


Strive for Menu Design Excellence


Analyze Results and Continually Improve


Don’t forget, for our Food Alliance members, you can use your Food Alliance points to print out professional-quality Point of Sale posters. There are hundreds of options and you can even customize them. Make sure your business is looking fresh with updated options. You can also check out our Food Alliance rewards for a special discount on menuboards here.

Check it out here

Back to articles


Keep your finger on the industry pulse with the latest foodservice news, insights and innovations.