Big Al’s Foodservice has been selected by Bounce Central to be the Manchester attraction’s chosen brand partner, installing an exciting, innovative food concept and revitalising the menu offer.
The leisure venue, based in Greater Manchester, provides a place of action-packed, energy fuelled trampolining and now offers somewhere for visitors to refuel and replenish.
James Fern, managing director of Bounce Central, has seen his food offer transformed. Fern said, “working with Big Al’s Foodservice has had a huge impact on the overall experience I can offer my customers at Bounce Central.
“Burgers have proved by far the most popular menu option. Customers finish bouncing having burned a lot of calories and now come in search of a treat to reward their efforts. It is important for us to run a cost effective operation to match the needs of Bounce’s target market. Big Al’s range can be cooked from frozen in the microwave so saves on preparation, wastage and staffing costs.
“In the past, we have struggled to create a food offer that really convinces people to stay rather than visiting competing high street chains. A venue like Bounce means there isn’t frequent repeat business, so drawing in new customers is a big thing. By implementing Big Al’s branding we offer an eye-catching dining option. A key aspect to this has been the work on our interior to make it more family oriented, something Big Al’s has been incredibly helpful with. The images are colourful, bright and fun while the menu now includes imagery so children can see exactly what’s on offer.”
Darragh Gilhawley, Big Al’s head of UK sales, comments,
“We were pleased to have partnered with Bounce to help with their catering needs. We are confident in our ability to really add value to a venue like this, where an emphasis has to be placed on cost and time effectiveness. Big Al’s products cook from frozen in less than two minutes, which makes them popular for busy venues that can’t afford to let queue times escalate. Our offer also helps reduce an operation’s need for culinary expertise. Simple preparation means the Big Al’s range makes a big difference to venues saving on staffing costs.Since the concept was installed, Bounce Central has seen a marked increase in sales and footfall has risen exponentially. The Big Al’s branding has given this operator a new lease of life, establishing it as a popular dining destination for Bounce Central visitors. We’re absolutely delighted to be working with James and the team at Bounce.”
Big Al’s also offered its considerable experience in the foodservice sector to improving Bounce Central’s menu. By removing items which duplicated the Big Al’s offer, including sandwich and wrap dishes, catering staff had less food to prepare for and the menu became more cost efficient, with fewer supplies required and significantly less wastage.
