Digital Marketing Has Never Been More Important

Just think of how often you’re online yourself – then think of how important it is to make sure that you’re visible to your customers when they go online. Here are some facts that you should bear in mind:

• 85% of the Irish population use the Internet.
• Roughly the same number research goods and services online.
• 2.9 million Irish people buy online each year.
• 30% of Irish consumers expect their mobile phone to be their main shopping tool in the future.

How to Implement a successful social media campaign

Wold you like to create a successful social media campaign for your business, but you don’t know where to start. We’ll help you!

1. Know your business goals: Define your company, its products or services. What sets you apart from your competition.
2. Know your audience: Profile your prospective customer in terms of demographics—age, sex, family composition, earnings, geographic location, lifestyle.
3. Develop a strategy and tactics:
   • Which Social Media Platforms?
     • Facebook: 95% of users follow brands, over 80% Irish Business have profiles and 69& of users use it daily.
     • Intagram: Fastest growing social, 2nd most used platform, age profile 20-50yrs. old (68% females)
     • Twitter: 500,000 log on daily/ 1m tweets, 50% users under 35yrs. old
   • Type of Content?
   • Call to Action?
   • Frequency/Time of Posting?
   • Budget?
   • Scheduling/Live Posting?
4. Monitoring and measuring
   • Reach: how many people have seen your posts?
   • Engagement: how much have you connected with your fans?
   • Target Audience: Are they your correct target audience?
   • Did we achieve ROI?
   • What changes can we make?

Now that you’ve learned some techniques to creating a successful social media campaign, it’s time to make sure you’re as visible as possible to your online customers!

Thinking that this all sounds like a lot of work? We totally understand!

If you’re a signed up Food Alliance member, consider our Managed Marketing package. Redeem your Food Alliance points to get a marketing consultant team of experts for your business at a fraction of the cost.

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