It’s important to consider the right fit for your business when choosing a technology partner for your online food delivery service. The online ordering system you choose can not only affect your consumer’s user journey, but it can also affect your profit margins too.
A lot of restaurants are using third-party online aggregators to receive online orders; however, this could impact your profits due to the third-party fees, as well as not being able to have direct access to your own customer base online. This can result in a less personal experience for the customer, and a lack of messaging control too.
To ensure total access and control for your online ordering system you will need your own branded web ordering solution. Having your own online ordering solution technology can not only help you grow your profits, but also provide you with your own marketing tool and platform to uncover insights and customer loyalty.
In-store digital ordering and payment kiosks are also an interesting technology option to consider. This offers a new way of ordering in-store, perfect for outlets looking to minimise customer contact and streamline their ordering process. These software options have numerous benefits, offering customers a secure and contactless restaurant experience while also allowing a reduction in service staff and therefore lowering your overall labour costs.
To help our customers make the most of the online and in-store ordering opportunities, Kepak Foodservice have partnered with Flipdish, one of the leading providers of online ordering websites and apps for foodservice operators. Being a Kepak customer allows you unique access to an exclusive offer with Flipdish, find out more about this here.
For more delivery insight, top tips and solutions, see our comprehensive guide: Delivery Done Well
