Have Your Customers a Merry Little Christmas

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For many venues, Christmas is the biggest occasion of the year. As well as using the opportunity to encourage new custom, operators should also ensure they are attracting their regular diners to visit more and more. From a seasonal social and digital strategy, to festive flavours and sparkling events, we have explored how to get your outlet ready for the season…

Gift-wrapped Digital Activity

As we move into a digital focussed world, ensure your online presence is exciting over the Christmas period. Promote your offering – be it on social, digital or email platforms – at least a month before the big day. Include delicious, attention-grabbing dishes and tap into relevant hashtags to spread the word further. Tap into the current consumer desire to personalise their meal and post a range of different builds and menu items.

Reward customers who interact with you on your social and digital channels with a seasonal treat, whether this is a certain percentage off their bill or a free option with their meal – everyone loves a present at this time of year!

Merry Menus

The key to your festive menu is to plan, and plan well in advance. Then, promote your seasonal offering in your venue to encourage customers to book over the Christmas period. Include promotions on your menu, as well as premium items – consumers are often more likely to increase their spend over the season. Provide a festive twist on classics – we have developed some innovative Christmas meals which you can discover here

As well as a Christmas menu, tie everything else in with the theme to create an all inclusive experience. Dress your outlet in festive decorations, play merry music and even get your employees involved in the festive period with a seasonal twist to uniforms.

 Festive Events

In addition to the 25th December, keep a busy events calendar and tap into these events in the run up to and after the big day:

Keep up with the celebratory season and plan and promote for your New Year’s Eve events too!

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