World Cup Boosts High Street Spending

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Despite England’s dreams of playing in Sunday’s World Cup final being dashed last night in its 2-1 defeat against Croatia, the tournament has generated a big boost in high street spending.

Sports pubs have been a clear winner throughout the World Cup, according to new data from Cardlytics, with pubs and bars known for their coverage of sporting events experiencing the highest week-on-week increase in spending throughout the tournament.

Key beneficiaries during the group stages include several sporting-focused internationally-themed bars:

These top five pubs also experienced a 35.8% boost during the initial knockout stages compared to the week before.

More broadly, the pubs and bars category as a whole increased by nearly 15%.

“Football fans have become a huge consumer group, particularly during big ticket events such as the World Cup,” comments Duncan Smith, commercial director at Cardlytics.

Our data shows the British high street economy has been one of the main beneficiaries of this year’s tournament during an otherwise challenging period.

In particular, pubs and bars have led the charge, with spend peaking during the week of England’s first knockout game against Colombia.

Content source Pub & Bar Magazine

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