Italian cuisine has become a staple offering in the UK, with PAPA (Pizza, Pasta & Italian Food Association) estimating the value of the UK pizza market to be over £5bn[1]. Consistently voted the UK’s favourite choice several years in a row, NPD Group have predicted strong increases in the pizza and italian sector within quick service restaurants. Visits are set to rise 3.5% from 240 million in 2016 to 250 million on in 2017 and a further 3.5% to 260 million in 2018[2].
Italian cuisine is known for its traditional tastes and styles, and National Pizza Day – which falls on Friday 9th February – is a celebration of how hungry the UK is for Italian food. Pizza is popular due to its versatility and convenience – it can be easily prepared, cooked quickly and served ready to eat wherever.
To tap into the growing Italian market market, Big Al’s launched Italian Twists in three scrumptious flavours; margherita, pepperoni and breakfast. Comprised of unique, microwavable dough and an authentic Italian sauce, Big Al’s Italian Twists are all pre stone-oven baked and are ready to eat in just 60 seconds from frozen. Innovative products that are different to what consumers enjoy at home, our Italian Twists can be served in Big Al’s branded hand-held packaging, giving you the chance to offer customers the authentic taste of Italy. To enter the ever-expanding breakfast market, the Big Al’s Breakfast Twist is perfect. Oven-baked and made of bacon, cheese and egg, wrapped in fresh Italian dough, our Breakfast Twists are ideal for busy consumers on the go.
Get ready for the National Pizza Day and download our posters and social posts to promote the event in your venue and on your social platforms, along with the hashtag #NationalPizzaDay to join the conversation. And last but not least, ensure you have stocked up on our delicious Italian Twists so you don’t run out on the day!
[1] 2016 PAPA Report
