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Big Al’s Takes Part in Brake’s First Virtual Trade Show

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We are excited to take part in one of the very first foodservice virtual trade shows – #BrakesVirtual20!


We are participating with one of our leading brands Big Al’s which offer lots of simple product solutions to help minimise your food prep in back of house.

Opportunism, agility, and adaptation all the key ingredients needed to combat the foodservice industry’s worst nightmare- the global pandemic. As COVID struck, businesses closed their doors, trade events cancelled and customer face to face meetings were no more. It was necessary for food businesses and suppliers to make swift changes to sustain success in order to pull through a completely unpredictable time in the industry. Manufacturers and suppliers worked to pivot plans in efforts to continue to support their customers through the lockdown and re-opening.

Brakes, our UK distributor took every virtual opportunity and created a virtual event online. Invites were sent to customers via email and then are encouraged to browse participating brand stands/pages online to see the latest and most relevant product solutions on offer.

So, yes Big Al’s are exhibiting! We thoroughly enjoy trade events, and we could not miss out on the opportunity to trade at our first online trade show.  We enjoy engaging with new businesses and introducing our innovative products to existing and new customers each year and this was the perfect solution to do so at this time.

Events are fundamental to our brand Big Al’s and especially this year, as we have some really exciting innovative additions to our burger range; the raw range of Better Beef Better Burgers and the new Burgers with a Blend range, offering a healthy option for operators looking to reduce meat on their menus. All newly listed with Brakes.

Simplifying menus and processes will be a new challenge for operators. Big Al’s Fully Cooked Range is the perfect solution for eliminating steps back of house. For businesses to succeed post-Covid; improving wait time, reducing waste and working with reduced staff numbers is the way to enhance profitability whilst getting as many covers as you possibly can whilst staying safe. Check out our Fully cooked range! We promise it’s what you are looking for.

We are delighted to be exhibiting at Brakes show and are pleased at how easy it is to navigate. Visitors can browse the floor plan and our brand page, download assets. Get in touch with our representative or buy our products directly from the page.

The show runs from 15th July yo 21st August 2020

Check out Big Al’s virtual trade stand here.

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